Tyson Foods, Inc. Powers Stock Car Racing's Top Pit Crews
Tyson Partners with the Crew Chief Club To Sponsor the 2005 National Pit Crew Championship CONCORD, NC (October 16, 2004) – Tyson Foods, Inc. will proudly "power" the pit crews behind stock car drivers with the creation of the 2005 "National Pit Crew Championship Powered by Tyson™." Additionally, Tyson will sponsor the 2005 "National Motorsports Team of the Year," culminating in a year-end awards ceremony that recognizes pit crews and teams and awards up to a half million dollars. 30 Cup and 10 Busch teams have been invited to participate in the 2005 "National Pit Crew Championship Powered by Tyson™." Pit crews will compete against each other for the fastest pit stop at the event. The competition will take place at the Pit Instruction and Training (PIT) facility in Mooresville, North Carolina on May 9, 2005. The event will air on the SPEED Channel. The 2005 "National Motorsports Team of the Year Powered by Tyson™" is a season long contest with voting and rankings to determine the 2005 National Motorsports Team. The winning team will be chosen by Cup Crew Chiefs and other motorsports personalities, with additional votes coming from fans and Tyson team members. Tyson recently unveiled a $75 million fully integrated, multi-channel marketing communications campaign with the tagline, "Powered by Tyson™". From extensive consumer research, a truth emerged: protein=energy=power. Tyson's new strategy recognizes the company's position as the premiere provider of protein by pointing to the role meat protein plays in the diet. "The "Powered by Tyson™" theme resonates well with the Crew Chief Club sponsorship as Tyson is powering the people that power NASCAR," said Bob Corscadden, senior vice president and chief marketing officer at Tyson Foods, Inc. "We are thrilled to be a part of one of the most popular and exciting sports in the world ." "We're very excited to have Tyson sponsor our events which were created to recognize all the pit crews and teams who work so hard every week," said Larry McReynolds, former crew chief and now FOX Sports television analyst. "These guys need all the power they can get to accomplish their goals week in and out, and Tyson helps to provide them with that source of protein power ." About Tyson Foods Tyson Foods, Inc., [NYSE: TSN] founded in 1935 with headquarters in Springdale, Arkansas, is the world's largest processor and marketer of chicken, beef, and pork and the second-largest food company in the FORTUNE 500. The company produces a wide variety of protein-based and prepared food products, which are marketed under the "Powered by Tyson™" strategy. Tyson is the recognized market leader in the retail and foodservice markets it serves, providing products and service to customers throughout the U.S and more than 80 countries. Tyson has approximately 114,000 Team Members employed at 300 facilities and offices in 27 states and 22 countries. About Crew Chief Club Founded in 1998 by Jimmy Makar, Larry McReynolds, Todd Parrott and Robin Pemberton, the Crew Chief Club's goal is to provide recognition to the pit crews and race teams who work week in and week out in the sport of NASCAR and to provide fans with an insider's, up close look at their sport. Together with its marketing partners, Crew Chief Club members will be accessible to fans at races and special events, in the media and on the world wide web at www.crewchiefclub.com, prominently displaying their dedication to their drivers, their teams and their sport.
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